What is “staging?” The best listing agents have known for a long time that in order to set their listing apart from all the rest, the home must have impact rooms. Sure, it is still important to keep that all-important neutral decor in most of the home. However, a home can become a vanilla look-alike that quickly fades from the potential buyer’s memory.

Staging involves the fundamentals, such as maximizing natural light and minimizing clutter. But it goes beyond that to invite the viewer to pause and relax, or maybe to say, “Wow!” If a house can create one or two “wow” moments, it stands a great chance of being remembered at the end of the day.

Lory Brockenbrough is the brains and soul behind Brohomes staging. This is true of Brohomes’ renovations, and it is equally true of all our listings. Lory majored in Art Education at UNC Chapel Hill. After teaching art for several years in a private academy, Lory found her niche in creative design and sales of high-end office furnishings in Atlanta. Her eye for detail made her very successful communicating with executives about creative public image and the promotion of relaxation. For example, most people have an idea what they like in art, but have no idea how it should be positioned on the wall. Because most of us put up our art while standing, we miss the important lesson that art is best viewed while sitting.

As Brohomes got more and more involved in creating “wow” rooms in our clients’ homes, Lory re-committed herself to creating her own works of art, mostly in acrylics. We keep an entire room full of nicely framed retail art, Lory’s own works, and boxes of accessories that create highlights in bathrooms, over mantels, and in other public spaces. We do not want to take away from the artistic talents and tastes of our clients. It is our goal to get more punch out of our clients’ art and accessories, and, where necessary, bring new materials to the viewable spaces in their homes.