In The Anatomy of Buzz, Emanuel Rosen states that "creating buzz is similar in some ways to good storytelling." As a marketing consultant and creative writer, my goal is to create engaging narratives worth spreading.
What follows is an account of how that's done.
I was looking through some recent posts at a blog called, A Storied Career, and came across one entry titled, "A Marketing Conversation About Storytelling."
Basically Katharine, A Storied Career's owner and resident blogger,...
Tuesday 27. of May 2008
I came across a recent AdWeek article about a minor controversy surrounding a PR class at Hunter College in New York. The class, which was taught last year, involved the students splitting into four groups to develop and pitch a...
Monday 05. of May 2008
We're currently putting together relevant and on-going case studies. Check back here often to learn more.
Viral Narrative employs an rotating cast of people who work behind the scenes to develop and spread our in-house and client projects. The practice disciplines available to us range from graphic and web design, web development, online and traditional marketing activities, and creative writing.
Let us demonstrate how viral, narrative-based marketing could feature in your next campaign.
